Practical Social Media Executive Course
Kickstart your digital career with our hands-on Social Media Executive Course! This program covers practical training on platforms like Facebook, Instagram, LinkedIn, Canva, Meta Business Suite, and ChatGPT. Learn how to design content, run campaigns, and analyze performance like a professional.
Module 1: Introduction to Social Media Marketing
- Understanding Digital & Social Media
- Career Scope of Social Media Executive
- Key Roles & Responsibilities
- Mastering the Art of Branding
- Crafting a Buyers Persona
Module 2: Facebook & Instagram Management
- Facebook Page Setup & Optimization
- Instagram Business Account Creation
- Post Types: Image, Carousel, Reels, Stories
- Using Meta Business Suite for Scheduling
- Page Branding Tips & Guidelines
Module 3: Canva Designing for Social Media
- Getting Started with Canva
- Using Templates for Fast Design
- Design Sizes for Different Platforms
- Setting Up Brand Kit
- Social Media Kits & Campaigns
Module 4: LinkedIn Marketing
- Profile Optimization
- Content Strategy for Professionals
- LinkedIn Company Pages
- Lead Generation Techniques
Module 5: Content Planning & Strategy
- Creating a Monthly Content Calendar
- Understanding Target Audience
- Defining Brand Voice & Tone
- Best Times to Post
Module 6: Analytics, Insights & Reporting
- Facebook Insights
- Instagram Analytics
- LinkedIn Insights
- Free Tools for Performance Tracking
Module 7: ChatGPT for Social Media Content
- Getting Started with ChatGPT
- Creating Captions with AI
- Content Ideas & Trend Research
- Using ChatGPT with Meta Suite
Final Project & Certification
Each student will create a complete content and campaign plan for a real or dummy brand, along with weekly posting and analytics report. Successful candidates will receive a Social Media Executive Certification.